If you’re looking for ways to improve your digital presence, and increase traffic to your business during COVID-19, start with your website!
These simple, but effective steps can put your site in a better position to receive higher search rankings, improved user experience and create momentum and sales for your business!
Improve Your Digital Presence During COVID-19
It’s hard to believe 2020 is nearing it's end! We are certainly looking forward to 2021 and putting 2020 into the review mirror! We all have experienced many changes and struggles both personally and within our businesses during this global pandemic. It is vital to the health of your business, that you pivot from the standard way of doing business. Now, more than ever, it is critically important to make changes and/or improvements to your Website and your online presence.
For some companies, business is booming and it’s nearly impossible to keep up. On the flip-side, some business owners are struggling to generate sales during this crisis. Whichever end of the spectrum you land on, now is a great time to review your website’s content, design and flow to make sure it is fresh, and easy to navigate.
Despite the uncertainty and stress of the pandemic, one thing that remains constant is the importance for your website to perform well in search engines. Most people today are connecting with businesses digitally so it’s vital that your website shines and draws in the viewer. Below are 7 steps you can take to stay relevant during COVID-19.
Refresh your homepage
Your website’s homepage will likely be a user’s first impression of your business. A whopping 38% of users will stop engaging a website if the content or layout is unattractive! You don’t have to reinvent the wheel to give off a fresh look. Update some photos, change a call-to-action, and throw in a promotion or recent blog. Give users something to look forward to.
Remove old, outdated content
Think of this step as year end cleaning—’tis the season, right? Now is the perfect time to remove old events, products you no longer carry, or close down promotions that ended. Offering something to a user that is no longer valid contributes to a frustrating experience for everyone.
Update SEO titles and descriptions
If you are not sure if your webmaster added custom meta titles and descriptions to your site, you need to find out! Basic SEO is absolutely paramount to being found on Search Engines. If your website has this basic SEO, great, but now is an ideal time to update them. SEO is not a one-and-done operation. It requires ongoing effort to maintain search rankings and outperform competitors. This is a great time to sort through your site and add in relevant keywords to the meta data. If you are not sure if your website has basic SEO, please call us and we can show you how to check.
Evaluate your website’s navigation
The global pandemic has added uncertainty to our lives—You don’t want your website users to feel uncertain about your business when they get to your site. Presenting them with a clean, well-organized navigation will help streamline their experience and hopefully create a new customer.
Don’t be afraid to deliver content differently
Many businesses are working to find a new “normal” in the midst of the coronavirus pandemic. This might mean you have to think of new ways to engage your audience in order to stay relevant. If your business relied heavily on face-to-face meetings or conferences, incorporating video content and virtual engagement might be a way to pivot. Likewise, if your retail store is receiving lower foot traffic, consider adding an e-commerce option to your website. This is an easy addition and can add a new stream of revenue for your business!
How will your website visitors engage without a clearly defined call-to-action (CTA)?? 70% of small businesses lack a CTA on their homepage. Don’t let that be you! If you are looking for leads, add a form-fill with a downloadable reward. If you want phone calls, add a “Call Now” button so users can quickly call you. If the user is already on your website, chances are they are interested in your services or products—don’t make them hunt for this information.
Add a Blog, or Optimize historical content
Adding a Blog to your website can drive visitors your website, build momentum and increase sales. Blog posts are fresh content, and search engines love fresh content. Websites with blogs receive 55% more visitors than those without. And blog posts speak to your expertise and passion for your industry. If you have a Blog already, consider refreshing your previous posts with a fresh lead image, an updated date, and accurate, up-to-date information. Optimizing historical blog posts is a great way to link to relevant external sources providing increased credibility to your own site. It also gives you the opportunity to fix any spelling or grammatical errors that may have been missed the first time around.